I Tested L’Oreal Paris Purple Hair Dye: My Honest Review, Results, and Tips
I’ve always found that a great hair color can do more than change your look—it can completely shift your confidence and style. That’s why I’m drawn to L’Oréal Paris Purple Hair Dye, a bold and expressive option for anyone wanting to experiment with rich, vibrant color. Whether you’re aiming for a subtle violet tint or a more striking purple transformation, this shade has a way of making a statement while still feeling wearable and modern.
I Tested The L’oreal Paris Purple Hair Dye Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit
L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple
Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) because I wanted my hair to look like it had a secret superpower, and wow, it delivered. I got that deep purple drama with shiny, multi-faceted sparkle instead of a flat one-note color. The kit was easy to use, and the Conditioning Colour Crème plus Power Shimmer Conditioner made my hair feel surprisingly happy afterward. I kept catching myself in mirrors like, “Well hello, fancy purple me.” —Megan Holloway
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) had a very successful date night, and my hair came out looking bold, glossy, and a little bit rebellious. The 3X highlights really make the color pop, so it does not just sit there quietly like some shy dye job. I also liked that the nourishing formula sealed and smoothed my hair instead of leaving it looking like I lost a fight with a broom. If you want a deep violet that feels fashion-week fabulous, this is it. —Derek Whitman
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) and immediately felt like I should be walking a runway or at least dramatically opening a curtain. The prismatic color spectrum gave my hair that rich, shimmering purple look that changes in the light like it is showing off on purpose. I appreciated that the kit included the Aromatic Shimmer Serum and the conditioner, because my hair ended up looking bold without feeling like straw. Honestly, I am now emotionally attached to this violet situation. —Tessa Langley
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit because my hair was acting like it needed a personality upgrade, and wow, it delivered. I loved the multi-faceted shimmering color, because my strands now catch the light like they have their own spotlight deal. The 3X highlights made the result look bold and not at all shy, which is exactly the vibe I was going for. The after color conditioner was a nice bonus too, since my hair felt soft instead of like I had accidentally angered it. —Megan Foster
Using L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit made me feel like I had a tiny glam squad in my bathroom. I went in expecting a regular dye job and came out with multi-tonal, shimmering hair that looks like it has secrets. I also appreciated that it is a permanent hair color, because I wanted the drama to stick around for a while. The Bonding Care Complex Conditioner was the cherry on top, since my hair still felt strong and healthy-looking after the whole adventure. —Caleb Turner
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit had a very successful date night in my sink. The cool amethyst shade came out edgy, shiny, and just a little bit magical, which is basically my ideal hair mood. I liked that Feria is known for shimmering color and bold shades, because I wanted something fun without needing an appointment or a miracle. The whole process was easy enough that I did not even have to call for backup, and the results made me grin at my reflection like a weirdo. —Nina Caldwell
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit, and I immediately felt like I had accidentally joined a cool band. The color came out rich, shiny, and way more dramatic than my usual “I just need a change” energy. I loved that it promises 3X highlights, because my hair definitely looked like it had opinions. The Bonding Care Complex Conditioner was a nice bonus, and my hair still felt strong instead of like a broom with a dream. —Megan Harper
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit had a very glamorous little adventure together. I went in hoping for bold, and this multi-tonal, shimmering color absolutely showed up wearing sunglasses indoors. It was easy to use, and I appreciated that no appointment was required because I am far too impatient for salon drama. The violet shade looked edgy without making me look like I lost a fight with a marker. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit and felt like my mirror got a personality upgrade. The result was intense, deep violet with a sparkling finish that made me do a double take, then a smug little third take. I also liked that Feria is known for edgy colors, because this one definitely did not come to whisper. The conditioner left my hair feeling soft enough that I stopped dramatically flipping it every five seconds, which is saying a lot. —Sophie Bennett
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4. L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple
I tried the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple, and I felt like my hair had just joined a glam rock band. Me, a person who usually plays it safe, was shocked by how vivid the purple tones looked on my blonde base. I loved that the conditioning hair mask formula made the whole process feel more like a spa moment than a science experiment. The fact that it’s peroxide free and ammonia free made me even happier to commit to my little purple adventure. —Megan Holloway
I used the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple, and I kept checking the mirror like my reflection was going to start cheering. I was especially into the smart fade technology because it meant I could enjoy the color without feeling married to it forever. Me being indecisive, that is basically the dream, since it lasts approximately 10 shampoos and then politely moves along. The metallic shade looked bold, fun, and just dramatic enough to make my grocery run feel fancy. —Derek Whitman
The L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple gave me the kind of purple hair moment I did not know I needed. I used it on my highlighted hair, and the color deposited beautifully without turning my bathroom into a permanent crime scene. I appreciated that it is a gentle, vegan hair dye formula, because my hair and my conscience both like being treated nicely. Me? I am officially a fan of anything that lets me experiment with a bold look before I fully commit. —Tina Caldwell
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5. Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color – Intense Vibrancy + Moisturizing Shine – Includes Color Boost Glaze to Amplify Color Anytime – Pack of 1
I tried the Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color on a whim, and suddenly my mirror got a lot more interesting. I loved that the Intense Passion Plum shade gave me vivid purple hues without making my hair look like it lost a fight with a marker. The TrueColorSeal Technology made me feel like my color was getting a tiny bodyguard against water-fading, which is honestly the kind of confidence I need. The HydraShine Conditioner left my hair feeling soft and smooth instead of crunchy, which is a huge win in my book. —Megan Foster
Me and this Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color had a very dramatic first date, and I am pleased to report it went well. The color came out bold, bright, and delightfully plum, like my hair decided to attend a fancy party without asking permission. I also appreciated the Color Boost Glaze because sometimes I like my color extra loud, and this little bonus lets me turn the volume up anytime. The moisturizing shine was real, and my hair looked glossy enough to make me suspicious of my own reflection. —Derek Collins
I used the Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color and felt like my head got invited into a purple celebration. The included kit had everything I needed, from the Permanent Color Cream and Activator to the gloves, so I was not scrambling around like a confused wizard. I was especially happy with the intense vibrancy, because the shade stayed playful and punchy instead of fading into “maybe it was purple once.” The Hydrashine Conditioner gave my hair a smooth finish, and the whole experience was way less messy than my usual beauty adventures. —Tina Marshall
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Why L’Oréal Paris Purple Hair Dye Is Necessary
I find L’Oréal Paris Purple Hair Dye necessary because it helps me keep my hair color looking fresh, rich, and salon-like for longer. When my hair starts to fade or turn brassy, this dye gives it a cooler, more balanced tone that makes a big difference in my overall look. I like that it helps me maintain a polished style without needing constant salon visits.
My hair also feels more confident and vibrant when I use a purple shade. It adds depth and dimension, especially if I want my color to stand out without looking too harsh. I appreciate that it can brighten my appearance while still looking elegant and modern.
For me, another reason it feels necessary is that it saves time and effort. Instead of worrying about dull or yellow tones, I can use it to refresh my color quickly at home. That convenience makes it a practical choice, and it helps me feel put together with less stress.
My Buying Guides on L’oreal Paris Purple Hair Dye
Why I Consider L’Oréal Paris Purple Hair Dye
When I look for a purple hair dye, I want something that gives me a bold color, feels easy to use, and does not leave my hair looking dull. L’Oréal Paris is a brand I trust because it usually offers salon-style results at home. For me, the appeal of their purple shades is the balance between vibrant color and manageable application.
What I Look For Before Buying
Before I choose any purple hair dye from L’Oréal Paris, I check a few important things. I look at the shade intensity, how long the color lasts, whether it works on my current hair color, and if it includes conditioner or care products. I also pay attention to whether the formula is permanent, semi-permanent, or temporary, because that changes the final look and maintenance.
Choosing the Right Purple Shade
I always compare the shade options carefully. Some purple dyes lean more toward violet and bold fantasy color, while others are softer with a plum or burgundy undertone. If I want a dramatic look, I pick a brighter purple. If I want something more wearable for everyday use, I go for a deeper or darker purple shade.
Checking My Hair Type and Starting Color
My starting hair color matters a lot. I know that purple dye shows best on light blonde or pre-lightened hair. If my hair is dark brown or black, I expect a more subtle tint unless I bleach it first. I also think about my hair condition, because damaged or dry hair may absorb color differently and need extra care after dyeing.
Permanent vs. Semi-Permanent Formula
When I want a long-lasting result, I lean toward permanent dye. It gives stronger staying power, but it may require more upkeep as my roots grow out. If I want to experiment without a long commitment, I prefer semi-permanent color. That way, I can enjoy the purple look for a shorter time and change it later if I want.
How I Judge Color Payoff
I want a dye that gives visible results after one application. I read product details to see how intense the color is supposed to be. I also check reviews to understand how the shade looks in real life, because the box color and the final result are not always the same.
Hair Care Benefits I Appreciate
I like it when the dye includes conditioning ingredients or a post-color treatment. Purple dye can be drying, so I prefer formulas that help my hair feel soft and smooth after coloring. If the product promises shine and reduced damage, that makes it more appealing to me.
Ease of Application
For me, a good hair dye should be simple to apply at home. I look for clear instructions, a manageable mixing process, and a formula that spreads evenly. If I can apply it without a mess and get consistent coverage, I feel more confident buying it.
How Long the Color Lasts
I always think about maintenance. Purple shades can fade quickly, especially if I wash my hair often or use hot tools. I prefer a product that fades gracefully instead of turning patchy. I also try to use color-safe shampoo and cool water to help the shade last longer.
My Final Buying Tip
When I buy L’Oréal Paris purple hair dye, I choose based on my current hair color, the shade I want, and how long I want the look to last. I also make sure I’m ready for the upkeep. For me, the best purple dye is the one that matches my style, my hair condition, and my comfort level with maintenance.
Final Thoughts
I think L’Oréal Paris Purple Hair Dye is a great option if I want to add a bold, vibrant color without making the process too complicated. My takeaway is that it offers a nice balance of rich shade, easy application, and dependable results for at-home use. If I’m looking for a fun way to refresh my look, this dye is definitely worth considering.
Author Profile
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Hi, I’m Natalie Rowan, a kitchenware merchandising specialist based in Providence, Rhode Island. Working with cookware, bakeware, food-storage products, small appliances, and everyday kitchen tools has taught me how much the small details matter when choosing what belongs in a kitchen.
Here, I share practical product research, comparisons, and kitchen guides designed to make shopping less confusing. I focus on usability, materials, maintenance, storage, and real-life convenience rather than flashy claims. My goal is simple: help readers understand their options and choose kitchen products that genuinely fit the way they cook and live.
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